The Pannon Local Product Cluster was found in 2005’s autumn by 13 organizations (folk art organizations, village-tourism alliances, local governments, local associations, civil associations). The founders would like to help local handicrafted products, agricultural and food products to find their market by creating a unified image and by finding individial sales solutions. Another important objective is to higher the employment and to give some income generation solutions in these rural areas.
The main reason for creating the cluster was the more efficient advocacy and usage of the project sources of funds. With these achievements, true help can be given to the producers.
The first action was to question nearly 100 producers from all around the region. They were asked about their products, conditions, quantities of their products, experience about sales and their plans for the future. There is not an objective however, to aid those producers who create their goods in industrial numbers.
The market analysis made it clear that the main path of sales can be the highly frequented tourist bases (thermal spas, hotels) and directions of the village tourism. Secondly, the professional internet selling, and at last but not least the market of the locals’ market living in rural areas.
The cluster have made several progressive steps in the past few years: unified image and an own trademark created, development of packaging techniques, a quality assurance system created. Products that have been chosen by these standpoints can be bought directly from our website.
Our future plans include a strong awereness rising in the minds of the customers, trainings for the producers, technological, product and packaging development.